A number of businesses rely on their website to attract new and potential customers, deliver essential information, and increase revenue. However, the concept of “build it and they will come” rarely works in the digital era. Therefore, hiring a professional and creative agency website design is really important for a company since they know how to plan out a marketing strategy to drive the traffic and boost sales.
On this page, Tech-One will let you know the main steps of how a creative agency website design works so as to raise organic traffic.
Creative agency website design perform to increase the organic traffic
Organic traffic is defined as website traffic that is generated without the use of search engine marketing (SEM). While sponsored advertisements can assist websites in reaching the top of search engine results pages (SERPs), they are typically only visible until the ad campaign expires. By contrast, SEO enables websites to organically and gradually conquer the SERPs without fear of a drastic decrease in rankings. Because your web design strategy has a significant impact on your website’s ability to rank in search engines – a process known as Search Engine Optimization, or SEO for short – your web design strategy must be built with SEO in mind.
Here are three measures that creative agency website design conduct for increasing organic traffic with a few SEO techniques:
1- A responsive website can increase the organic traffic
A responsive web design is one that adapts and displays content efficiently regardless of the screen size and platform being used, a professional creative web design agency must ensure that the user has a positive experience regardless of whether they are using a mobile, tablet, laptop, or desktop device to access the website. Google clearly states that it penalizes non-responsive websites. While the majority of new websites will be (if you hire a quality web designer), many older websites are in desperate need of an overhaul due to being developed prior to the growth in smartphones and mobile internet usage.
2 – Website loading speed
According to a creative agency website design, If your website takes too long to load, it creates a negative user experience, and potential visitors will quickly exit, going on another site instead. To prove this point, Google’s search engine crawlers will penalize you by lowering your rating in their search engine results pages if you provide a terrible user experience.
The majority of users, including yourself, will undoubtedly just click on the first page’s top search results. Certain types of content, such as images and videos, can slow down your website’s loading speed, but they are also critical for engagement; therefore, your web design strategy should address how this content will be rendered in such a way that both users and search engines have a positive experience on your website.
3- Content optimization
A creative agency website design believes that establishing a website that search engines like Google can crawl and how to develop content can draw both search engine users and potential buyers to your site. However, what if they arrive and you do not provide the search engine crawlers with the information they seek? You’ll achieve a lesser ranking than you should.
On-page optimization is a term that refers to the process of incorporating relevant and search engine friendly keywords into critical areas of your website’s content and code (page titles, meta descriptions, and images, for example) in order to inform Google that your website provides answers to their customers’ search queries. Your web design approach should include a plan for completely optimizing your web pages for search.
Choosing a suitable and creative agency website design has never been so simple to any business. For further details and explanations, don’t hesitate to contact Tech-One via our websites, we ensure that you will get the best services from our dedicated team at an affordable price.