eCommerce user experience (UX) is about usability, accessibility, and satisfaction of users on a website. It is crucial to ensure exceptional UX in eCommerce to achieve brand loyalty and increase conversion rates.
If you want to improve the UX of your website, one of the first steps you might take is to refer to the websites that are doing this task amazingly well on the market. The below list of the best UX eCommerce websites will provide you with the best practices and innovative approaches to success in online retail environments.
Criteria for Selection
Before going into the list of the best UX eCommerce sites, let’s check out the criteria that evaluates different aspects of the website’s user experience.
- Usability
The best UX eCommerce websites always offer intuitive navigation and clear information architecture for users to find their products easily. To achieve that, they have efficient search functionality and product filtering options.
Their checkout process is streamlined to reduce friction and cart abandonment rates. Moreover, these sites maintain a consistently smooth shopping experience across devices, no matter if it is a desktop, tablet, or smartphone.
- Accessibility
Leading eCommerce websites often comply with Web Content Accessibility Guidelines (WCAG) to support different assistive technologies. They have clear, readable typography, alternative text to images, and sufficient color contrast to commit inclusivity with users.
- Design
To create a positive user experience, a website must boast visually appealing and consistent brand aesthetics. Normally, it can effectively use white space and thoughtful layouts to guide users’ attention. In addition, they must have high-quality product images and detailed descriptions, as well as clear call-to-action buttons to help customers easily discover your website.
- Innovation
Cutting-edge technologies are one of the top criteria for the best UX eCommerce websites. They might include augmented reality (AR) for virtual try-ons, artificial intelligence for personalized product recommendations, or virtual reality (VR). These technologies break the boundaries in eCommerce UX, enabling online businesses employing them to stay ahead of the curve.
- Customer Feedback and Reviews
The best UX eCommerce websites often receive positive user ratings on third-party review sites. Ideally, they are featured in industry publications as case studies for excellent UX.
These websites generate favorable sentiment and high engagement on social media platforms, with their customer testimonials and success stories.
List of 17 Best UX eCommerce Websites
Let’s explore some standout examples of businesses that offer the best user experience possible.
Crutchfield
Crutchfield specializes in electronic audio equipment. It boasts an exemplary homepage design with clear, easy access to essential information such as the return policy and popular product categories.
Crutchfield allows users to check equipment compatibility with specific vehicle models. This thoughtful addition streamlines the shopping process for automotive audio enthusiasts. Furthermore, each product page includes a customer review section so that shoppers can make informed decisions based on real user experiences.
Asus
Asus’s site features a well-organized category structure, complete with intuitive subcategories and brand divisions. A standout feature is their robust search engine with automatic product suggestions and relevant FAQ topics.
The website leverages the Magento platform to efficiently operate both B2B and B2C stores simultaneously. This dual setup allows business users to switch between the two platforms.
Moschino
The Moschino online store offers a streamlined shopping experience with its straightforward navigation. Their innovative search engine displays product tiles as suggestions. This clever design allows customers to make quick purchases directly from the search results.
The search function also incorporates built-in filtering options, enabling shoppers to refine their product searches instantly. On individual product pages, Moschino goes a step further with a “What’s my size?” tool, which helps customers confidently select the right fit for their purchases.
REI
REI is an outdoor and camping gear retailer, excelling in both product organization and user account management.
On their website, shoppers can use the product comparison tool to evaluate up to four items side by side. This feature empowers shoppers to directly contrast product specifications and features to make a buying decision.
Apple
Apple’s online store prioritizes minimalism, mirroring the sleek design of their products. The website features a clean, uncluttered navigation system, with elegant icons for their product categories in the submenu.
Apple has structured its site into two main sections: the store for purchases and product information pages for detailed specs. This layout allows users to transition from learning about a product to buying it smoothly.
Zalando
As a global fashion marketplace, Zalando manages to create well-organized category navigation and extensive filtering options. Like other best user experience eCommerce websites, their shoppers can easily refine searches by color, material, fit, length, and brand.
Moreover, their product pages provide key information like return policies and shipping times, along with customer reviews. Zalando focuses on search functionality and detailed product information to create a streamlined shopping experience.
Google Store
Much like Apple’s, the Google Store prioritizes simplicity and clarity in its design. Its navigation structure is first organized into main categories and then further divided into specific product series.
On individual product pages, the interface focuses on relevant areas as users make selections. During checkout, Google provides both one-time purchase and subscription payment options, catering to different customer preferences and needs.
Louis Vuitton
Among the best UX eCommerce websites, the Louis Vuitton online store embodies minimalist yet impactful design. Navigation is intuitive, with an efficient search function delivering highly relevant products and categories based on user queries.
KitKat
KitKat’s website successfully balances unique visual flair with practical functionality. It offers personalized shopping experiences through various user-friendly options. Customers can choose between traditional product selection, curated special sets, or fully customizable items.
In their streamlined checkout process, users can edit their order summary without backtracking. KitKat also enhances engagement through gamification and a loyalty program called “Break Society.”
Nespresso
The Nespresso online store prioritizes clear communication with its customers. Within product categories, they incorporate informative subpages that highlight product distinctions.
Nespresso operates multiple regional stores on a single platform. The system can detect user location via IP address, then automatically direct customers to their region-specific store with locally available products.
Amazon
Amazon stands out in the eCommerce landscape, with 2.7 billion monthly visitors, according to SimilarWeb. Amazon leads in most product categories. The platform has a user-centric design with intuitive category icons for quick navigation and zoomable product images for detailed inspection. These elements contribute to Amazon’s renowned user experience.
eBay
As one of the best UX eCommerce websites, eBay is a vast marketplace with a wide array of products. Its homepage immediately engages users with clear product categories. This smart design choice allows users to quickly navigate to their desired product type. Second, it enables efficient product discovery with related items they might not have initially considered. By prioritizing user intent from the outset, eBay generates efficient, user-centric design.
Walmart
As a retail giant, Walmart offers an extensive range of products. The company’s website attracts 468 million visitors monthly, underscoring its significant online presence. However, despite its popularity, a small flaw in Walmart’s website design is the use of oversized images for product categories.
Macy’s
Macy’s is a top eCommerce destination for a diverse range of products, including apparel, footwear, cosmetics, home furnishings, and décor. The website’s interface is a testament to effective minimalist design. It utilizes clickable category photos, which visually showcase products while acting as intuitive navigation elements. This approach streamlines the browsing experience.
By balancing simplicity with visual appeal, Macy’s website design enhances user engagement and simplifies the path to purchase.
Target
Target’s homepage highlights popular categories and discounts, with a simple search function. This design helps users find products quickly. However, the site’s design lacks cohesion, and content blocks of varying sizes create a visually cluttered layout.
Zappos
Zappos has established itself as a go-to destination for fashion enthusiasts, offering a wide range of clothing and accessories. The website’s homepage has a user-friendly design that immediately presents popular brands and has well-organized product categories. With this intuitive layout, shoppers can quickly find what they’re looking for or discover new items.
A particularly thoughtful feature is the clear indication of currency for all prices. This function eliminates any potential confusion for international shoppers.
Best Buy
Best Buy is a prominent marketplace of home appliances and electronics, serving customers across the United States, Mexico, and Canada. The website is built with user-friendly design, particularly in its product navigation. Its well-implemented filter system allows shoppers to refine their search with precision.
These mixed features create an efficient and satisfying shopping experience. It is easier for customers to navigate Best Buy’s product range and find what they are looking for.
In Conclusion
With these leading eCommerce platforms, user experience plays a crucial role in their online retail success. A well-designed UX can significantly impact customer satisfaction, conversion rates, and brand loyalty. The best UX eCommerce websites often prioritize intuitive navigation, clear product categorization, and streamlined purchasing processes.
Looking ahead, we can expect to see continued innovation in eCommerce UX, with trends like personalization, voice-activated shopping, and augmented reality product previews.
At Tech-One, we are dedicated to helping businesses create exceptional eCommerce experiences. Whether you are launching a new online store or looking to optimize an existing one, our team can help you implement best practices to achieve exceptional UX. Then, you can easily optimize your eCommerce store with our CRO service. Contact us today to learn more!
