One of the crucial elements for a company to get a better position on the search results pages is search engine optimization (SEO). The figures are convincing: BrightEdge says SEO may drive over 1,000% more traffic than organic social media initiatives.
Therefore, it’s vital to have an effective SEO strategy to reach your targeted customers. This leads us to one of the most popular outsourcing options available right now: offshore SEO services.
This article will explain why you should hire an offshore SEO company to optimize your SEO activities.
What is Offshore SEO?
Offshore SEO refers to the process of outsourcing search engine optimization (SEO) activities to a business or person based in a foreign country – often one with competitive labor costs. Similar to onshore SEO, the main objectives of offshore SEO are to increase a website’s visibility in SERPs (search engine results pages) and generate organic (non-paid) traffic to the website.
Offshore SEO services might consist of:
- Keyword Research: Finding relevant keywords that prospective buyers would look for.
- On-Page Optimization: Enhancing the relevance of a website by aligning different on-page components, such as titles, headers, and meta descriptions, with targeted keywords.
- Link Building: Acquiring high-quality backlinks from reliable websites to raise a website’s authority and reliability in search engines’ eyes.
- Technical SEO: Addressing technical issues like crawl ability, mobile friendliness, and site speed that might hinder web performance.
- Content Creation: Producing excellent, relevant information that benefits users and establishes the website as a reliable resource in its field.
- Analytics and Reporting: Using technologies like Google Analytics, Search Console, and Ahrefs to track and evaluate website performance, then delivering frequent updates on the SEO effectiveness.
Why do you need an Offshore SEO Company?
Cost-Effectiveness
The expense of hiring internal SEO employees is high. This includes setting up a workspace, completing non-payment purchases, and handling other issues. With the assistance of an experienced offshore SEO company, you may hire virtual offshore SEO experts with solid experience in working on global SEO projects.
Below is a detailed table comparing the costs of hiring an in-house and an offshore team:
| Factors | In-House SEO Team | Offshore SEO Team |
|---|---|---|
| Salaries | Higher salaries due to local wage standards. | More affordable salaries due to lower labor costs in offshore locations. |
| Benefits | Additional costs for benefits like healthcare, insurance, and retirement plans. | Minimal benefits or none, leading to cost savings. |
| Office Space | Requires dedicated office space. | No need for office space. |
| Equipment | Need to provide office equipment, computers, software licenses, and tools. | Minimal since offshore teams use their own equipment. |
| Training | Requires training and development efforts for in-house team members. | Less training since the offshore team is typically skilled and experienced. |
| Overhead Costs | Higher overhead costs, including facilities and infrastructure. | Minimal overhead, as offshore teams work remotely. |
| Management | Requires dedicated managers and resources for supervision and coordination. | Management is often simplified thanks to simplified service agreements. |
By using offshore SEO services, you can eliminate all of this worry and allow your virtual assistant to work remotely so that they can focus on their primary objective. When compared to the SEO onshore workforce, offshore SEO service allows your business to access a talented and experienced pool of SEO experts who prioritize offering high-quality services at competitive prices.
Focus on Core of Business Needs
Recruitment
Finding and hiring the proper employees for an in-house SEO team can take considerable time and effort in posting job openings, reviewing applicants, holding interviews, and making decisions. Meanwhile, businesses with an offshore SEO team may avoid this time-consuming process and concentrate on their main goals since the offshore supplier will fully handle recruitment.
Training
Internal SEO teams often need ongoing training to stay current with market trends and changing search engine algorithms. On the other hand, offshore teams often comprise seasoned experts who need less formal training. This allows the client companies to intensely focus their L&D resources on the key competencies.
Limited Resources
An internal SEO team must allocate funds for numerous factors such as L&D, office space, equipment, perks, and wages. By choosing an offshore SEO company, firms may use their limited resources more wisely, concentrating on tasks that directly advance their main corporate goals.
Tunnel-Vision
Due to the continual exposure to the business’s internal operations, in-house personnel may acquire a specific tunnel vision. This may make it more challenging to adopt new ideas and views. Partnering with an offshore SEO team can help add external perspectives and foster innovative solutions that follow up-to-date industry trends and best practices.
Faster Results
Instead of developing an internal staff, working with an offshore SEO company often provides quicker and more effective outcomes. This is why:
An offshore workforce is often prepared to begin working on your project immediately. Building an internal staff, in comparison, requires hiring, onboarding, and training, which may postpone the launch of SEO campaigns.
Additionally, offshore SEO teams are often more scalable. You may simply scale up or down as your project’s demands vary by changing your agreements with the offshore supplier. Due to your flexibility, you can react rapidly to changes in your company’s expectations.
Offshore teams are also solely focused on providing SEO services. They aren’t sidetracked by internal duties or obligations that an internal team could have. This focused attention can lead to quicker deployment of SEO strategies.
After all, a company with experienced SEO experts, a pre-existing approach, scalability, and readiness will surely get good results quickly.
Stronger marketing strategies
A solid marketing plan is necessary for a successful SEO campaign. This goes beyond creating content, advertising it, and expecting it to attract free visitors and leads. It really requires a sound plan of action.
You may create a competitive strategy in the following areas with the help of a top-notch offshore or digital marketing agency:
- Planning
- Optimization process
- Conversation
- Traffic building
- Website design
- Management
- Social Media
Get Important Insights From Customers
A digital marketing agency will have access to all the incredible SEO tools available to help you gain vital insights from your target audience, search exposure, and the website’s overall performance.
With an in-house team, when choosing a tool to track your search engine visibility, you must pay a huge budget. Furthermore, there may arise a need for additional investment in devising social media posts and yet another allocation for overseeing your online reputation.
Meanwhile, an offshore company for SEO already have the most important SEO tool, such as SEMRush, PowerSuite, and Ahrefs, and can provide you with insights without having you purchase them. These resources may significantly improve your capacity for a successful SEO campaign.
Help Your Internal SEO Team
Even when you already have an internal SEO team, partnering with an SEO offshore team is like taking your optimization to the next level.
If your company is an SME, you likely have a team of inexperienced employees who may need additional training to manage the SEO task. Hence, collaborating with an external SEO agency can help your internal team gain much knowledge about the digital world.
6 Tips to find the best Offshore SEO Company
Hiring offshore SEO company is essential to improve your internet visibility and reach your business objectives. To ensure you partner with a reliable SEO agency, consider these tips:
Determine Your Marketing Goal
Do you want more visits, better search engine rankings, or greater clicks? Your conversations with possible SEO agencies will be guided by clear objectives, enabling them to adapt their techniques to your demands.
Research What ‘Good’ SEO Companies Look Like
A trustworthy SEO agency stands out due to its demonstrated history of providing customers with favorable results. Real-world examples and case studies that indicate substantial increases website presence, in search engine rankings, organic website traffic, and, eventually, conversions should be able to be shown. A “good” SEO firm also follows ethical guidelines and steers clear of any techniques that can incur penalties from search engines.
Compile Potential Offshore SEO Companies
Start by asking for referrals from coworkers, business acquaintances, or friends who have used offshore SEO services. To identify businesses with a good reputation, use internet directories and platforms like Upwork or Clutch.
Review Case Studies
Analyze the case studies that SEO providers have presented. Monitor for quantifiable results like more organic traffic, search rankings, impressions, click-through rate (CTR), and conversion rates. An impressive portfolio of successful projects demonstrates the company’s ability to deliver better SEO results.
Read Client Reviews
Source: PowerReviews
Client reviews are also an essential aspect to consider whether you should hire an SEO agent or not. Don’t hesitate to read customer feedback and comments on the company’s website, social media, and other channels. Consider the specifics of the services provided and whether or not customers note any positive improvements to their online profile.
Assess How They Communicate
Examine their attentiveness and communication abilities throughout your early contacts. Do they pay attention to your worries and provide concise explanations? A productive working relationship depends on effective communication.
Foster growth with an Offshore SEO Company
In short, the necessity of hiring an offshore SEO company to foster growth has become undeniable. However, the question stands: Where can you find a reliable offshore SEO company that aligns with your ambitions?
Look no further than Tech-One – a trustworthy partner in your journey toward online success with a proven track record of generating high-quality SEO outcomes. We proudly offer comprehensive SEO marketing strategies focused on optimizing online visibility, growing traffic, and improving conversions.
Contact us now to get the best SEO strategies for your company!
As Good Offshore SEO Company Tech-One Recommend
Invite Others to Contribute Guest Blog Posts to Your Site
Offshore SEO Company recommends it’s a two-way street when it comes to guest writing.
Along with contributing to other blogs, ask members of your specialty to write on your own site.
They’re likely to share and link to their guest post, which will drive additional traffic to your site.
Ensure that you only publish high-quality, unique material that is free of spammy links since Google is cracking down on low-quality guest blogging.
Boost your web presence and drive more qualified leads with Offshore SEO Company
Go After Referral Traffic
Offshore SEO Company recommends that rather than trying to persuade other sites to link back to you (a tedious and time-intensive process), create content that just begs to be linked to.
Share Content on LinkedIn
LinkedIn has evolved into much more than a tool for finding a new job.
LinkedIn, the world’s largest professional social network, is now a useful publishing platform in its own right, you should be producing material there regularly.
An offshore SEO company may improve traffic to your site as well as your profile within your business, particularly if you have a modest to big following.
Implement Schema Microdata
Implementing a schema won’t necessarily increase traffic to your website on its own, but it will make it easier for search engine bots to find and index your pages.
Using schema for SEO can result in better rich site snippets, which can improve click-through rates.
Implement Schema Microdata to improve your website click-through rates
Link Internally
Offshore SEO Company recommends that the strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure.
When creating and publishing content, be sure to keep an eye out for opportunities for internal links.
More experience for the user equals more to the cornerstone of increasing traffic to your website.
Speak with Industry Thought Leaders
You’d be surprised how many folks are willing to chat with you if you just ask.
Send letters to thought leaders in your industry asking for interviews, and then post the interviews on your site.
Not only will the interviewee’s name recognition enhance your reputation and traffic to your website, but the interviewee will most likely share the material as well, further increasing its reach.
Do Not Ignore Email Marketing
Many organizations are so focused on acquiring new consumers via content marketing that they overlook more traditional tactics.
Email marketing can be a very effective technique, and even a somewhat successful email blast may result in a large increase in visitors.
Just be cautious not to inundate individuals with emails about every single company change.
Also, don’t underestimate the power of word-of-mouth marketing, particularly from individuals who are already satisfied with your products or services.
A pleasant email reminder about a new service or product may also help you increase visitors.
