SEO branding is one of the most efficient techniques to build brand awareness, we all know this isn’t new knowledge.
The problem is, a lot of marketers still hold the belief that SEO and branding have nothing to do with each other – just two entirely separated sectors.
News flash, they actually elevate each other. It is even harder to gain brand recognition without a proper SEO strategy early on.
If this has got your attention, check out this article to learn how to boost your company with SEO branding!
Importance of SEO Branding
SEO branding is when the brand identity of your business becomes a big source for organic traffic.
In search engine results pages (SERPs), brands that are well-known by users and trusted by Google are at the top of the list.
You can try to think of renowned brands and compare your perception of them to that of other lesser-known brands within the niche. Chances are, those popular brands pop up first in the search results.
That is to say, SEO empowers you to be selected as the solution to searchers’ problems. It, in addition to increasing your exposure and traffic, helps you establish yourself as an authoritative voice in your industry.
When a brand has authority, it builds brand trust, which eventually results in conversion and brand loyalty.
How To Do SEO Branding Correctly
By implementing some basic SEO practices, with a little twist to make the efforts work in your brand’s favor, you can gain significant results. To achieve that, these elements below are what you should pay attention to.
Content Marketing Is Key
A good content marketing strategy can greatly help educate customers about your business and offerings, while also developing trust. This is vital for both SEO and branding.
And it doesn’t necessarily have to be limited to articles or case studies, you can also create videos, infographics, podcasts or webinars to further engage your audience.
Diversifying the content format also shows that your brand puts careful thought into giving out useful information, and that will certainly serve you well.
Identify Relevant Keywords
To effectively boost brand recognition, you must target searchers that are most interested in your products by figuring out relevant phrases and keywords. Doing this will give you what you need to engage in discussion with your target audience.
Customers tend to trust organic ranks more than paid ads, something along the lines of “if many people are clicking this link, then it must be reliable”.
Therefore, it once reinforces the ultimate goal of SEO efforts, which is to establish dominance in your niche, especially when it is highly competitive.
Buy Branded Keywords
If organic SEO isn’t working well for your brand awareness, you can consider paying for branded keywords. They are terms that are closely connected with your company’s name, goods, and services, among other things.
Although non-branded keywords contain huge opportunities, you shouldn’t overlook branded ones. Those who are looking for a particular brand or product name are more likely to be at a more advanced stage of the conversion funnel.
Frankly, there is no reason not to take advantage of this. And when you do, don’t forget to include branded terms in your keyword research and perform site audits to see which keywords and pages are ranking well.
Include Alt Tags In Images
This process concerns creating alt tags for all imagery about your brand with branded text, whether on or off-page. As it is an easy task, it can get boring and repetitive. But there are righteous reasons to do so.
We all know images can engage users better. They arouse certain emotions and can convey a large volume of information that if demonstrated in text, a lot of people will just loosely skim through. If those images cannot be efficiently crawled due to the lack of alt tags, it would be a shame.
Work Closely With Social Team
When going online, Google isn’t the only page people visit. They also spend a lot of time surfing social media, making it an effective source for traffic.
So for a brand message to be properly communicated, your social media and SEO teams must work together. Make use of that and format your on-page content in a way that captures attention on SNS.
Practice Local SEO
Multinational companies usually look down on local SEO, thinking it’s a waste of money and resources. Actually, local SEO can support the visibility of a business in certain areas by optimizing their internet presence there.
A common strategy for local SEO is geo-targeting. It is the process of providing various information and ads to customers based on their geographic location.
Providing geo-targeted content will let local users know they are included, especially for global brands, thus creating a more personal connection.
Optimize Web Responsiveness
For a better brand experience, websites must be accessible and responsive to smartphones and tablets.
Most people nowadays use their smartphones to search for anything, including businesses. And search engines reward mobile-friendly websites with higher rankings. And higher rankings will inevitably lead to better brand recognition.
Link Building, As Always
Google’s organic search traffic increases with each backlink a website has. Quality link-building may help you rank higher on Google and raise brand recognition online. This should be common knowledge for any SEO team.
While you’re at it, remember to check for broken links and fix them as well. You wouldn’t want visitors to curiously click on a link and it leads to nowhere.
Jump Start Your Online Business With SEO Branding
When it comes to digital marketing and business, SEO branding are very important. Make your brand awareness efforts go a lot faster with SEO as it helps you target the right people with the right content at the right time and place.
Hopefully this article has given you a decent understanding to kickstart your SEO branding strategy.
Check out other posts for more practical information about SEO!
Or, if you want to accelerate your business growth with innovative and result-driven marketing tactics, don’t hesitate to get in touch with us today.
