How to Track SEO Rankings: Step-by-Step Methods for Monitoring

SEO—or search engine optimization—is a process that enhances the quality and quantity of organic traffic to your site from search engines. It is not a one-off activity but rather a continuous and dynamic one that needs frequent tracking and adjustments. Tracking your SEO rankings is crucial to determining your SEO performance, identifying areas for improvement, and staying ahead of your competitors.

This article will outline how to track SEO rankings successfully. By adopting the main steps in the process, you’ll be able to analyze your results and optimize your strategies for better outcomes.

Why Tracking SEO Rankings Matters

Monitoring your SEO rankings helps you measure your optimization’s effectiveness and determine what improvements should be made. It offers helpful information related to your website’s visibility, which ultimately determines your organic traffic and, consequently, contributes to your online success.

Why Tracking SEO Rankings Matters

As Backlinko’s study indicates, the first result in Google’s organic search result may account for up to 27.6% CTR. Yet, for the tenth result, this figure is only 2.4%. In effect, the stronger your authority—as measured by a higher SERP ranking—the higher your traffic and conversion rates will be. Therefore, knowing how to track SEO rankings is vital for your online performance.

Step 1: Define Your SEO Goals

Before you know how to measure SEO ranking, you first need to identify your SEO goal. It is a concrete and quantitative objective that you intend to accomplish. It should be aligned with the business goals and fulfill your customers’ needs and expectations. Some examples of practical SEO goals are:

  • The amount of organic traffic must be revved by X% within Y months.
  • Increase conversion rate by X% over Y months.
  • Boost conversions by X% within Y months’ time.
  • Bring bounce rate down by X% in the next Y months.
  • Land in the top 5 for X keywords in Y months.

Setting SEO objectives will give you a clear direction on the most suitable metrics and indicators to incorporate in your SEO tracking. In addition, it will be a significant tool for assessing your progression and tuning your strategies.

Step 2: Choose the Right Keywords

Keywords are phrases that your audience searches on the Internet for information, products, or services. Keyword choices are possibly the most crucial aspect of SEO tracking, as they place your website in the SERP and define how many visitors will visit your site.

Keyword research is the process of narrowing the set of phrases considered relevant to your site and selecting those that generate the best results. It involves:

  • Research and analyze your niche, industry, and competitors to pinpoint your market’s most popular and profitable keywords.
  • Use tools such as Google Keyword Planner, SEMRush, and Ahrefs to get and filter keyword ideas based on search volume, difficulty, competition, and intent.
  • As you assess the keywords, consider their relevance to your website and business, whether they are valuable to you, and whether they have good potential for your website and business.
  • Choose the right keywords to match the SEO objectives and the expectations of your target audience.

Step 3: Implement Rank Tracking Tools

As their name implies, rank-tracking tools are software designed to track and measure your SEO rankings for pre-selected keywords. They provide various features, including:

  • Track your SEO rankings across various engines, devices, metropolitan areas, and timescales.
  • Show SEO performance reports with detailed descriptions for ranking changes, traffic sources, other keyword opportunities, and more.
  • Notify you of any substantial deviations that may influence your position in the search engines, like algorithm updates, technical problems, and competitors’ actions.
Implement Rank Tracking Tools

Some of the most popular and reliable rank-tracking tools are:

  • SEMRush: An all-around valuable SEO service that tracks ranks, performs competitor analysis, conducts keyword research, and performs a site audit and backlink analysis, among other functions.
  • Ahrefs: This advanced SEO software helps not only track rankings but also does keyword research, competitor analysis, site audit, backlink analysis, and many other ROI-boosting prospects.
  • Google Analytics: A free web analytics tool that provides multiple features such as ranking tracking, traffic analysis, conversion tracking, and more.
  • Google Search Console: This free tool helps web admins rank sites. It offers site performance, index coverage, and other functionalities.

Step 4: Analyze On-Page Optimization

On-page optimization is the process of improving the quality and relevance of your web pages for your target keywords and audience. On-page optimization involves:

  • Use targeted keywords in your titles, meta descriptions, headings, and URLs, and include catchy call-to-actions on them.
  • Identify and write fresh, thought-provoking content that responds to users’ needs.
  • Use responsive design, compressing images, minifying code, etc., to increase page response time, usability, and accessibility.
  • Apply structured data—like schema markup—to add further information to your web pages, therefore enhancing your SERP appearance.
  • Take care of any technical SEO-related issues. This includes, for instance, checking if you have broken links, duplicate content, or missing tags.

Step 5: Regularly Update and Adjust Strategies

Search engine algorithms are forever improving, and so do your competitors and customers. Consequently, you have to come up with and adapt new SEO strategies and tactics from time to time to be able to deal with the changes and the increased competition. Some of the strategies for adapting to changes and staying competitive are:

  • Follow SEO trends and best practices to apply them to your site.
  • Conduct frequent SEO audits to identify and tackle any existing or newly appeared errors that might impact your SEO rankings.
  • Analyze your SEO metrics and results, and make sure you meet your SEO goals and benchmarks. Remember to adjust your strategy where needed to improve performance.
  • Observe your competitors and their strategies, discover their strengths and weaknesses, and get a clue about what you should also be doing.
Regularly Update and Adjust Strategies

Updating your strategies and tactics will help you track SEO rankings more efficiently, as you can adjust your website for any changes. Therefore, your competitive advantage will not be affected.


Knowing how to track SEO rankings effectively helps you monitor your website’s performance, analyze the results, and adjust your strategies for better outcomes. By following our proven step-by-step guide, you can stay on top of your website’s SEO performance and ensure its success.

As you can see, SEO tracking and optimization are complex processes that require expert knowledge. If you’re interested in reading further or getting professional support, take a look at Tech-One‘s services and blog posts. We are a leading digital marketing agency specializing in providing a robust and meticulously personalized approach to SEO that works for businesses of all sizes.

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