Do you often ask yourself what those things that you input in search engines are known as? They are keywords, the basic parts of any search made online. These keywords enable users to access the information that they require. They also serve as a medium for getting the target market to businesses.
However, there is a smaller yet more significant portion of this great big world of keywords called branded keywords. It is time for you to know what are branded keywords and how they could revolutionize your marketing approach.
What are Branded Keywords?
Simply put, branded keywords refer to search terms that are associated with your brand name, the products being sold, or other similar terms to the brand or product. They are the marks of users who are not merely window shopping on the Internet; they’re conducting a search with your specific business in mind.
For instance, if a person is seeking “Nike shoes”, this user is much more likely to have past the generic searches for athletic shoes and is a much warmer lead than someone who is just hunting for “athletic shoes”.
Here are some other illustrative examples:
- Finding the perfect fit: “Nike shoes for women”
- Unlocking membership perks: “Amazon Prime benefits”
- Seeking support: “How to contact Adidas customer service”
- Yearning for the latest tech: “Buy Samsung Galaxy S23”
- Managing subscriptions: “Cancel Netflix subscription”
5 Different Types of Branded Keyboard
Branded keywords come in various forms, allowing you to tailor your strategy to capture a wider audience:
Core Brand Names
These are direct references to your brand, as in “Tech-One”. More specifically, they can be looked at as the base for your branding keyword strategy.
Branded Inquiries
Sometimes, users may have some questions or be interested in information concerning your brand. These are phrases such as “Adidas customer service” or “How to return a product to Amazon,” which people enter expecting they are going to land on a webpage with the relevant information. Answering these inquiries shows that your brand is always available to support the clients and it could help in building trust.
Branded with Product Focus
Customers also look for a specific product within your brand sometimes. Examples of such types include “Samsung Galaxy S23”. This is good because you have an opportunity to demonstrate the products‘ characteristics and advantages, which can impact the buyers’ decisions.
Branded with Service Focus
Searching for a specific service that your brand provides is a clear sign of interest from the service seekers. Some examples are “Netflix subscription” and “Activate Disney Plus.”
While optimizing the site for such keywords, you should make sure that the users are able to locate the necessary information to subscribe and maintain their accounts easily.
Misspellings and Close Variations
Not even firms with established brands can prevent users from making typos when typing their brand names. Therefore, it may be beneficial to add some of the misspellings that might be typed out sometimes (for example, “Addidas” instead of “Adidas”) in your keyword strategy.
What are the Benefits of Branded Keywords?
Branded keywords are quite useful in enhancing your online visibility. Therefore, they should be considered a valuable tool when you plan your digital marketing strategies.
Conversion Champions
People using specific branded keywords already know your business and are more likely to purchase what you are selling than the group that uses random keywords.
A customer typing in “best SEO agencies” is still in the discovery phase. However, a reader who conducts a search for a “Tech-One SEO service” is almost ready to make a transaction.
Brand Awareness and Recognition Powerhouse
Maintaining control of your branded keywords ensures that your brand remains in the heads of consumers, reaffirming the brand and building trust.
When you focus on providing highly valuable content that answers questions associated with your branded keywords, you ensure that people seeking solutions come to you directly.
Understanding the Customer Journey
By evaluating which of the specific branded keywords users type, you are able to determine possible segments of their interest in your product or service and provide them with the proper content for various stages of the buyers’ journey.
For instance, if a user is looking for an “Adidas running shoe size guide” then more than likely, they are in the research stage compared to a user searching for ”discount code for Adidas Ultraboost,” which is more of the conversion stage. Such knowledge enables you to deliver content specific to their requirements, thus meeting all of their wants and needs.
Competitive Edge through Brand Domination
Securing the branded keywords means that your brand is in a position of dominance where competitors cannot easily challenge it within the marketplace.
Think of a situation when a competitor is unable to compete for the related keywords to their own brand name. This domination helps you to display your brand in the forefront and makes you the go-to expert in your field.
How to Integrate Branded Keywords into Your Marketing Strategy
Well then, how do you manage to get the most out of your branded keywords? These are the following strategies that can be applied:
Search Engine Optimization (SEO)
Integrate the branded keywords in the website text and meta descriptions, so that your site can be placed at the top of the search engine for the given keywords. This comprises title tags, header tags, image alt tags, and throughout the written content of your website.
Content Creation
Produce web content that encompasses the branded keywords, such as blog posts that list performance differences between your products and those of other companies or case studies of satisfied customers.
This makes you a go-to authority and a source of information in your industry and at the same time markets your business to prospective clients.
Paid Advertising
Use pay-per-click marketing tools such as Google Ads and Microsoft Ads for placing bids on branded keywords so that your website appears on the top. This is especially useful in targeting users who are nearing the buying decision-making point in their purchase journey.
Social Media Listening
To manage your reputation online and get an insight into customers’ opinion and their sources of information, you should conduct occasional monitoring of social media mentions that contain your branded keywords. It opens up the possibility for the development of real customer relationships along with their trust and brand commitment.
Take Charge in the Cyberworld with Branded Keywords
After knowing what branded keywords are, we hope you can see that they are quite an effective strategic asset that should be in your marketing toolkit.
By directing your efforts to such particular searches, you can reach the customers who are actually seeking you and then increase brand familiarity, promote sales, and, consequently, fulfill the objectives set by the marketing goals. It is important to remember that tracking branded keywords will help you gauge the results and adapt your strategies for better outcomes.