A big marketing team doesn’t necessarily mean a powerful and long-lasting one.
Even big teams can waste their resources and get worse results with a bad strategy than a smart, small, and flexible marketing team.
By saying that, we mean you can have a well-qualified in-house team regardless of how much money you have.
Now that we’ve got your attention, here’s how you’re gonna build your marketing team on a budget.
Tips on Building a Marketing Team on a Budget
You can try out all strategies possible to see which ones work for your business, but that would cost a fortune.
Not to mention the fact that you won’t have the appropriate personnel or tools for certain plans and approaches.
Rather than doing that, it is more effective to set goals that are realistic based on the strengths and weaknesses of your company in advance.
It may really end up saving you money in the long run if you invest more time and effort into developing your marketing strategy.
Overlap or Merge Roles
Some of the roles can be combined in order to reduce the total cost – Building a Marketing Team on a Budget
It’s not a bad idea to consider whether some roles can and should overlap (or whether they should be merged together).
While we do advise that you seek the assistance of professionals, it is possible that some of the roles can be combined in order to reduce the total cost.
And even in the case that you decide not to hire specialists, you will still need to figure out a way to fulfill their roles, whether that be through:
- The consolidation of some roles,
- The borrowing of resources from other departments,
- Or the hiring of independent contractors.
Hire a Marketing Manager
While each member of your marketing team is an expert in their own field, it takes an experienced marketing manager to coordinate their efforts into a cohesive strategy that can promote your company or brand.
To make the most of each member of your marketing team, hiring a marketing manager is a wise investment.
As a matter of fact, paying for a large marketing team that doesn’t perform up to its full potential can be more expensive than doing this.
Use Automated Tools
A huge amount of tools exist to automate paid search bids, social media posts, ad campaigns, reporting, etc.
Your team can transfer repetitive tasks to the tools and not have to bother about them anymore.
The use of marketing automation systems will help reduce the amount of repetitive work that needs to be done and free up mental capacity for more complicated tasks.
Just like hiring a manager, this is a relatively small investment in comparison to the long-term savings that you will have.
Make Full Use of Inbound Marketing
Inbound marketing allows you to make more cost-effective use of your resources
Inbound marketing is a way to grow your business by building long-lasting relationships with customers.
It’s about treating them with respect and giving them the solution they need to scratch their itch at any point in their journey with you.
It typically generates a “pull” factor by utilizing content that is specifically targeted toward customers in order to attract them.
Because it allows you to target ideal customers while they are searching for your products and services, utilizing this strategy results in more cost-effective use of your resources.
Invest in the Right Tools
It is crucial to your success that you do research and put money into the right kind of channels and platforms.
You will be able to handle your finances much better if you have access to a solution that fits the current needs of your team.
Not only will this save you time and money, but it will also make it easier and more effective to do the marketing tasks you need to do.
Prioritize Staffs Time
It’s impossible to do everything all at once.
But with priority management, you can work more efficiently and gain more time on your hands.
Rather than planning and managing the time spent doing the work, you’ll have to focus more on deciding the importance and urgency of each task to know where to put extra effort and where you can be a little flexible.
Read our post about prioritizing staffs time for more information on this matter!
Outsource to Get More Done
When your team doesn’t have a certain marketing skill, outsourcing can be of great help.
It’s also the best way to get things done during your busiest times.
This way, the company only pays for work that needs to be done, and it doesn’t have to pay an extra salary and benefits when business is slow.
By outsourcing, we are not saying you should ship the work overseas to someone you’ve never talked to or who may not even speak English.
We are trying to say you should find an agency that will act as an extension of your own team, just in a different building. And that agency can be Tech-One!
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The market is extremely competitive, and people need to know you are the best in your field.
As a Top SEO and Content Marketing Company based in Ho Chi Minh Vietnam, Tech-One can get you there!
We offer four services:
We promise that not only will the amount of organic traffic coming to your website increase, but also the number of signups, leads, and customers.
Our expert team at Tech-One has done it many times before with great results, so you can trust our process and what we can deliver without having to start from scratch.
Give Tech-One a shot, and start working with us today!
To wrap up..
Building a successful marketing team on a shoestring budget takes time, effort, and investment, but the payoff is well worth it.
Or if you’re having problems with marketing channels or employee churn, please join our newsletter The Marketing Team Playbook.