There are many situations where the marketing budget should be kept low.
And then you, as a marketer, have to make it work.
See yourself in this situation and have yet to know what to do?
Keep reading to learn some tips to keep your marketing budget low with Tech One!
How to Keep your Marketing Budget Low
If your company needs to cut down marketing budget to allocate money to other departments to keep your marketing budget low;
Or you are a small business and can’t afford an extravagant ad campaign just yet. Then follow these helpful tips below!
Do content marketing
According to Search Engine Journal, content marketing is 62% less expensive than conventional digital marketing and creates 3 times the number of leads as well.
Even though this method takes a while to produce visible results, it is a good choice in the long run.
Utilize free tools
Reduce your marketing software expenses by doing an audit of your current subscriptions.
There are a variety of free tools you can include into your marketing tech stack to make your team’s job more efficient and budget-friendly.
Some popular free applications are:
- Design: Canva, Pixlr, BeFunky,…
- SNS scheduling: Buffer, Falcon, Sendible,…
- Reports: Simply Measured
- Landing page: WordPress
Set up profiles on review websites
This task involves creating profiles on review websites, then filling them up with pictures of your shop (if you sell offline), as well as all the great things you offer.
Combine this with asking customers to leave feedback during their visit to your shop to increase the number of reviews.
Not only does it cost you nothing, but it also gives you more exposure. And building trust from positive testimonials would be effortlessly effective.
Some popular review websites are Google My Business, Facebook Ratings and Reviews, Amazon Customer Reviews, Yelp,…
Use SNS to its full potential
In an era of social media dominance like now, it would be a waste if you can’t make full use of it.
Basically, what you need to do is:
- Identify your target audience groups and their demographics.
- Identify 2-3 to concentrate on.
- Publish highly relevant material on a consistent basis so that they would share it with their network.
And if you don’t have the familiarity and mastery of every existing social media platform, it’s okay. Just focus on those that you know you can excel at. That would be more efficient than struggling to manage a large network of SNS posts.
Don’t overlook email marketing
Email marketing has a 3800% ROI according to Search Engine Watch, and it improves client retention for 80% of organizations.
The reason for this productivity is that you can approach and interact with your target audience in a targeted fashion with highly personalized emails, resulting in an increase in sales at a low cost.
So once you’ve built an audience, start integrating CTAs and buttons to your site to collect email addresses!
Repurposing your content not only extends the lifecycle of your content but also improves its distribution and the traffic to your website.
For better illustration, here is an example:
Your content can start as a video and then be transformed into a transcript for use in a blog post.
Following that, the transcript can be referenced in a variety of other blogs and podcasts.
Finally, it may be mentioned in cross-promotional guest posts to further expand its reach.
This certainly costs less than hiring people to write multiple different posts, right?
Host a contest/mini game/giveaway
They are a wonderful approach to getting people to come to your website on a frequent basis. And after participating in the online event, naturally, they’ll want to keep going back to check if they’ve won or not, don’t you think?
Furthermore, asking your audience to like, comment, and share your content in order to win is an excellent way to promote your content.
This process also aids in familiarizing your target audience with your brand, messaging, and mission statement, among other things.
It will take a small investment for gifts but the advantages are certainly there.
Do link building
Bloggers and other websites are always on the lookout for excellent information to share with their viewers.
This is where you can take advantage, creating a win-win opportunity for all parties involved.
Reach out for a chance to guest blogging on their website or send them a link to an article that you’d want them to reprint. In exchange, they’ll post the piece on their website with a link back to your site and your name as a credit.
Encourage positive WOM from your customers
Word-of-mouth marketing, or WOM marketing, is when a customer talks about a company’s offerings in their everyday conversations.
Basically, it’s free advertising that comes from how customers feel using your product or service.
It is arguably the make or break factor for a brand, as people are more likely to believe what they’re told by other consumers, especially those they know personally, not by ads.
Of course you have to provide them with high-quality products and purchasing experience first in order to generate positive WOM.
But when the quality is ensured enough for there to be loyal customers, encourage them to invite their friends to try your products!
Sum it up..
By following these tips, your marketing activities will have a high chance of staying on budget while still producing wonderful results!
If you’ve enjoyed reading this article, don’t hesitate to look at the other posts for more practical information on marketing!
Or, if you want to accelerate your business growth with innovative and result-driven marketing tactics, don’t hesitate to get in touch with us today.