3 Best eCommerce Platforms for Small Businesses in 2024

3 Best eCommerce Platforms for Small Businesses in 2024

In today’s market, having a strong online brand presence is critical for any company, particularly small businesses. However, with so many eCommerce platforms fighting for your attention, choosing a reputable one can be tough. This essential decision will determine your online success or failure. Let’s take a closer look at the top eCommerce systems for small enterprises.

Understanding the Needs of Small Businesses

While many factors affect the success of an online store, your choice of eCommerce platform plays a pivotal role in the foundation. It affects every aspect of your business, from customer experience to your capacity to manage the inventory and to expand it. An appropriate platform also allows you to display your products in an effective manner, helps organize operations, and transforms visitors into buyers.

Platform selection is usually a challenge for SMEs. As emphasized in the previous article, cost-effectiveness, scalability, and usability are usually the most important. As a result, efficient and conscious exploration of available options is unavoidable and has to be based on the characteristics of every particular case.

Understanding the Needs of Small Businesses

Exploring the Best eCommerce Platforms for Small Businesses

Below are the best eCommerce platforms for small businesses, along with their key features and strengths:

Exploring the Best eCommerce Platforms for Small Businesses

Shopify: Effortless Setup, Scalable Growth

Shopify stands out from the crowd for its user-friendliness, numerous features, and revenue-boosting approach. Establishing your online store is a walk in the park, even if you have no coding knowledge. Shopify has a ton of themes, some of which are free and others that require payment. As a result, you can alter the appearance of your online store to suit your brand.

Read more: How to set up your Shopify store

Beyond the elegant design, Shopify comes with a comprehensive set of tools that will make running your business easier. Inventory management, secure payment processing, and marketing tools built-in are just a few highlights. Shopify works seamlessly with popular social media sites, making it possible to establish a direct presence on social media platforms to drive sales.

Also, the software scales smoothly when your business expands, which allows you to feature a wider variety of products, cater to more demographics, and increase the overall handling capacity.

Read more: How to improve SEO on Shopify

WooCommerce: WordPress Integration for Maximum Flexibility

The possibility of using WooCommerce is very alluring for WordPress website owners. This plugin mimics the look and feel of your site according to your settings to turn your site into a full-featured eCommerce website. This is a huge advantage for businesses already using the WordPress ecosystem.

WooCommerce’s core strength is its flexibility and affordability. As an open-source platform, it provides a large library of plugins and extensions to customers at a fraction of the cost of other software with the same features. This enables you to customize your store’s functionality based on your own needs, whether you require advanced shipping options, sophisticated marketing tools, or specialized product functions.

In addition, WooCommerce is very scalable. By capitalizing on its open-source nature, your site can be modulated to fit your business needs as it grows. Nevertheless, it should be noted that the flexibility of this system has its own side effects. The setup and operation of a WooCommerce store are more complicated than the friendly user interface Shopify provides.

BigCommerce: Feature-Rich Platform for Serious Sellers

BigCommerce is for businesses that want a feature-rich platform that feels like an enterprise-grade system. It features a set of integrated tools, ranging from SEO optimization to marketing automation. This saves the hassle of additional plugins or integration of third-party systems, which in turn could ease your workflow’s complexity.

Furthermore, BigCommerce provides strong security features to ensure a safe and secure shopping experience for your customers.

BigCommerce can be praised for its marketing features. The platform has been designed with built-in email marketing functionalities, customer segmentation capacities, and coupon code generation. Therefore, you will be able to lay a solid foundation for targeted marketing campaigns and sales enhancement in no time.

Apart from that, BigCommerce can process a large number of sales transactions efficiently, making it a perfect choice for businesses that are expecting to have a high level of growth or are already experiencing a high sales volume.

Bigcommerce tends to include more bandwidth and storage than Shopify’s basic plans. Therefore, it allows you to accommodate a more voluminous online catalog and clientele, which makes it superior when it comes to enterprises’ needs.

Factors to Consider in Choosing the Right eCommerce Platform

Consumers are inundated with a multitude of eCommerce website builders for small businesses. Therefore, deciding which one is the best for your business can be an arduous task. To navigate this decision effectively, here are some key factors to consider:

Factors to Consider in Choosing the Right eCommerce Platform

Budget Considerations

Cost is a major consideration in any business project. Depending on which eCommerce solutions they use, online sellers encounter different pricing structures, including monthly subscriptions, items transaction fees, and additional costs for app integrations or personalized developments in most cases.

Check and compare prices of various platforms and select the one that would be a wise financial investment for you. A lot of online systems provide free trials or scaled plans that are appropriate for companies of different sizes.

Scalability and Growth Potential

The best eCommerce platforms for small businesses should not constrain your ambitions. Having that in mind, imagine a system that can anticipate the growth rate of your business. Search for features like the ability to add new products, handle the increased traffic volume and integrate with additional sales channels. A scalable platform provides an opportunity for your website to grow in parallel with your success.

Ease of Use and Customization Options

A user-friendly platform gives you the ability to control your online store easily. Seek an easy-to-use interface to add products, manage orders, and effortlessly monitor stock.

In order to decide on a platform, you need to assess your technical skills and determine if that platform has a comfortable learning curve. In addition, customization options are very important for creating a unique brand identity and user experience. The platform must create a space where you can play around with the appearance of your online store and express both the brand and what is unique to your business.

Integration with Third-Party Tools and Services

No eCommerce platform exists in a vacuum. It is essential that the system is capable of engaging with third-party tools and services for quick operation and increased functionality. Integrate it with email marketing provider solutions, accounting software, and shippers, in addition to payment gateways. A platform that has a stable app market or open API gives you the opportunity to connect the tools you need to run your business successfully.


Always keep in mind that the “best eCommerce platforms for small businesses” is bound to be determined by the aspects that are important to you. By implementing the factors discussed above, you’ll end up making a sound decision that will help your business grow through the use of eCommerce.

Ready to learn more? Check out our blog for a complete collection of tutorials, resources on eCommerce platforms and SEO tips. Tech-One also offers services that help you stand out on the internet and increase your sales.

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    I'm Colin, CEO of Tech-One, a leader in Vietnam's digital marketing landscape.

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