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How to Leverage your SEO & Social Media so that it Connects Together

How to Leverage your SEO and Social Media

How Does Seo and Social Media Work Together?

If your business is still clamouring for internet attention, then you need to listen up! 

SEO and social media in this day and age is a different ball game compared to how it was 5-10 years ago. And with all the online noise today, they’ve become more important than ever. 

How Does Social Media Affect Seo?

  1. You can reduce your marketing spend

Google and Facebook ads can be expensive (especially if you don’t know what you’re doing). But when your business is found organically, through a good ol’ search bar, you don’t have to worry about the nitty gritty of setting up ad campaigns. 

  1. You’re giving Google ‘higher-intent’ traffic

People who search online have one mission. They know what they want and they’re trying to find the best person or best business to help them. You want to be front and centre of all of that. And SEO paired with social media can help. 

  1. Increases conversion rate

When your business is on the first page of Google, people looking for help on a particular subject are likely to trust you as an authority. They’re on a search engine to find what they’re looking for, and if you give them what they want, you’ll likely gain a new customer. 

SEO and Social Media' Relationship
The Relationship Between SEO and Social Media

Setting Up the Money-Maker

Your website is your business card on the internet, and it’s also what generates leads. 

But let’s face it, not everyone who lands on your website has the intent of buying. 

Some visit by accident and some visit with a purpose. 

How you drive traffic, and who you target depends on you—and you can do this by segmentation. 

Segment your traffic by driving traffic directly yourself, through your email list, your social media, and taking advantage of paid ads. 

Out of all these, social media has been shown to be in 2nd place to boost your SEO score. Email remarketing (permission-based only) comes in 1st. 

How SEO Favours Social Media

The importance of social media marketing
The Importance of Social Media Marketing

Permission-based marketing is what will push you to the top of Google search. In other words, Google will see your website as an authority when people actively search it out. 

And you do this by driving traffic from: 

  1. Email marketing
  2. Social media
  3. Paid ads 

Word of caution for Paid Ads. I typically see a 75% bounce rate and above for Search Engine Marketing (SEM) and Facebook (FB) ads when doing an analysis of ad campaigns. This means that over 75% of people visiting a website navigate out of it after viewing only one page

So if you’re going to use social media as a tool to drive traffic, you need to be creative with your headlines. Create headlines that have the potential of being ‘viral’ and shared—and you do this by grabbing your audience’s attention. 

However! The “internet” of the headline must be the same as the website page they’re landing on. 

The Power of Social Media

Social Media Taking Over the World
Social Media is Taking Over the World

As a business owner, you may not have the time to plan out a content strategy, because well, it takes work and time. Taken together, these two costs money. 

It isn’t as easy as thinking of what to post and posting it for the world to see. You need to have a strategy

You also need to think about distributing content to various channels, which again takes time and lots of work. 

On average, the process of chopping up content and distributing it to your social media accounts with your brand voice per week will take you 4 to 16 hours. 

So what should you do to make the process easier? 

Engagement Conversion
Engagement Conversion

You need to prepare all your content (preferably for a year), and chop them up for your social media channels. Then structure them all in such a way that your content drives traffic to your website. 

Take for example this very post. Here’s what my process looks like: 

  1. I create a skeletal structure of what I want my post to look or read like. This will take between 5 to 12 hours. 
  2. A member of my staff is responsible for creating graphics to accompany the post. 
  3. The post will be expanded to read as a full SEO blog post. (We’re an SEO agency, so we know how to structure the post for SEO optimization). 
  4. The post will then be chopped up and reformatted for distribution to LinkedIn, Facebook, Instagram and so on. This will take between 4 to 16 hours. 
  5. The post will then be converted to a YouTube video, which will also be chopped up for distribution to my social media channels. 

Finally, let’s see how social media affects seo significantly !!!

So to Recap…

I create 1 piece of content a week, and prepare it for distribution to my social media channels. 

I then take the time to respond to comments on my posts once or twice a week.

RINSE AND REPEAT 

It sounds pretty simple, but the process takes a lot more work than it looks. Once you get the hang of it though, you’ll be generating leads left and right for your business in no time! 

Thanks for reading!

For more content like this, please follow me on Twitter @colinmelia1 

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"Our expert team from Tech-One has done it successfully over and over, so you can trust our process and what we can deliver without having to reinvent the wheel"

⸺  Colin Melia - CEO of Tech-One

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