The success of your brand will be closely tied to the success of your SEO and email marketing efforts.
While SEO improves your website ranking on the search engine results page (SERP), email traffic is the single best source for boosting your SEO.
Only if you do it correctly!
Your SEO strategy will benefit greatly from email marketing. But how exactly do you do it?
Don’t worry, Tech-One will help you get the best from your SEO and email marketing.
- It has hyper-relevant traffic
- Email marketing add value to SEO indirectly
- Specific content promotion
- Engagement skyrockets
- Segmentation is key
- Don’t go too far the other way
- Email does not make up for weak SEO
- Email Offer MUST match website pages intent
But hold on! Before jumping into the guide, you need to know this first.
Email can’t be indexed!
No matter how big your newsletter base is or how much keyword research you include in your emails,.. they cannot be indexed.
That’s why you need to know how to integrate SEO and email marketing to improve your ranking.
How Does Email Marketing affect SEO?
It has hyper-relevant traffic
Your email list is the warmest possible traffic because it’s already permission-based. So you have the most to gain in terms of SEO juice!
Email traffic is one of the most valuable traffic you can get.
Email marketing add value to SEO indirectly
While there’s no direct effect…There are MANY indirect ways it does add value. Such as:
- Improved Bounce Rate
- Increased Average Time on Site
- Increased Pages Per Session
Specific content promotion
When you need to promote a special article or page, sending an email to your list can jump-start the process. This is also the most common way email & SEO are used together.
Now you have their trust already… Then why wouldn’t they be extremely engaged with your content? They know what you are about so when clicking through, they read what your promoting! As a result, your email marketing engagement will increase significantly!
Guide To A Successful Email Marketing
Segmentation is key
When we speak to everyone, we end up speaking to nobody, which means no conversions. Segmenting an email list is the secret to successful email marketing. So stop generalized email blasts!
Don’t go too far the other way
The overuse of sending emails for everything that’s created is the other side of this coin. I can’t count the number of times I’ve signed up for an email that I thought was truly valuable, only to unsubscribe for being bombarded.
Your audience only wants to see content that is relevant to them, it’ll make them more interested and willing to check it out.
Email does not make up for weak SEO
Even the best emails can’t overcome all the necessary SEO best practices. So you have to make sure that your site follows the current SEO practices.
Have your website properly optimized to get the most out of it!
Email Offer MUST match website pages intent
This isn’t so common but still an issue. When sending traffic to your site, be sure the email offer lines up exactly with what the website page delivers.
Otherwise, you’ll quickly lose subscribers!
Email marketing serves two purposes for your business. Not only can it encourage interested leads to convert, but can also boost your SEO strategies and rankings. Use these guides and optimize your SEO strategy with the help of email marketing!
So to sum it up…
Email marketing does not have a direct impact on SEO, but it can be used to drive traffic to your site.
Furthermore, attracting relevant traffic can help you lower your bounce rates.
Creating blog posts and repurposing your newsletters can also help you rank higher in search results and improve your SEO.
Thanks for reading!
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