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How email marketing optimization can help your SEO strategies

email marketing optimization can help your SEO strategies

The success of your brand will be closely tied to the success of your SEO and email marketing efforts.

While SEO improves your website ranking on the search engine results page (SERP), email traffic is the single best source for boosting your SEO.

Only if you do it correctly!

Your SEO strategy will benefit greatly from email marketing. But how exactly do you do it?

Don’t worry, Tech-One will help you get the best from your SEO and email marketing.

But hold on! Before jumping into the guide, you need to know this first.

Email can’t be indexed!

No matter how big your newsletter base is or how much keyword research you include in your emails,.. they cannot be indexed.

That’s why you need to know how to integrate SEO and email marketing to improve your ranking.

How Does Email Marketing affect SEO?

It has hyper-relevant traffic

Your email list is the warmest possible traffic because it’s already permission-based. So you have the most to gain in terms of SEO juice!

Email traffic is one of the most valuable traffic you can get.

Email marketing add value to SEO indirectly

While there’s no direct effect…There are MANY indirect ways it does add value. Such as:

  • Improved Bounce Rate
  • Increased Average Time on Site
  • Increased Pages Per Session

SEO and Email marketing
Email marketing add value to SEO indirectly

Specific content promotion

When you need to promote a special article or page, sending an email to your list can jump-start the process. This is also the most common way email & SEO digital marketing are used together.

Engagement skyrockets

Now you have their trust already… Then why wouldn’t they be extremely engaged with your content? They know what you are about so when clicking through, they read what your promoting! As a result, your email marketing engagement will increase significantly!

Guide To A Successful Email Marketing

Segmentation is key

When we speak to everyone, we end up speaking to nobody, which means no conversions. Segmenting an email list is the secret to successful lead generation email marketing. So stop generalized email blasts!

Don’t go too far the other way

Guide To A Successful Email Marketing
Guide To A Successful Email Marketing

The overuse of sending emails for everything that’s created is the other side of this coin. I can’t count the number of times I’ve signed up for an email that I thought was truly valuable, only to unsubscribe for being bombarded.

Your audience only wants to see content that is relevant to them, it’ll make them more interested and willing to check it out.

Email does not make up for weak SEO

Even the best emails can’t overcome all the necessary SEO best practices. So you have to make sure that your site follows the current SEO practices.

Have your website properly optimized to get the most out of it!

Email Offer MUST match website pages intent

This isn’t so common but still an issue. When sending traffic to your site, be sure the email offer lines up exactly with what the website page delivers.

Otherwise, you’ll quickly lose subscribers!

Email marketing serves two purposes for your business. Not only can it encourage interested leads to convert, but can also boost your SEO strategies and rankings. Use these guides and optimize your SEO strategy with the help of email marketing!

So to sum it up…

Email marketing does not have a direct impact on SEO, but it can be used to drive traffic to your site.

Furthermore, attracting relevant traffic can help you lower your bounce rates.

Creating blog posts and repurposing your newsletters can also help you rank higher in search results and improve your SEO.

Thanks for reading!

If you don’t want to miss any marketing guides (like this one), please follow me on Twitter: @colinmelia1

Or you can check out our other articles.

They’re packed with helpful tips on SEO and digital marketing 🙂

Or, if you want to accelerate your business growth with innovative and result-driven marketing tactics, don’t hesitate to get in touch with us today.

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Get more web traffic now!

Hi, I'm Colin! I'm passionate about helping your business grow. So are you ready for your success?

    About Colin

    About Colin

    I'm Colin, CEO of Tech-One, a leader in Vietnam's digital marketing landscape.

    My team and I excel at creating custom strategies that boost content reach, drive traffic, and deliver quick results.

    Get more web traffic now!

    Hi, I'm Colin! I'm passionate about helping your business grow. So are you ready for your success?


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