When it comes to E-commerce marketing, SEO is considered one of the most efficient methods for capturing searchers.
However, most online businesses are built with little or no attention to search engine ranking. They instead rely on paid ads, which do not always promise good results and you have to pay a recurring amount.
If you are one of those people, you can consider trying SEO? Keep reading as Tech One will walk you through some helpful SEO E-commerce tips!
But before that, let’s look at the next section first.
Why You Should Do SEO E-commerce
Making your online shop more visible in the search engine results pages (SERPs) is what SEO E-commerce entails. But why should you use it?
As a matter of fact, SEO has the highest ROI for E-commerce marketing campaigns. Furthermore, when you rank high, SEO generates revenue on autopilot. You only need to spend and do all the work once.
Also, most searchers don’t get past the first result page, so you would want to be at the top of search results for the products you sell so that more people can find your website. Thus, businesses must always maintain high traffic rankings to build industry leadership.
How to Build a Successful SEO E-commerce Strategy
As mentioned above, PPC ads can give you traffic; however, SEO is more cost-effective. Besides, ad blockers and ad blindness may hinder the efficiency of the former, so you should aim to optimize for search nonetheless.
Our tips include:
- Research product pages
- On-page SEO
- Simplify homepage
- Simplify site architecture
- Responsive design
- Repair technical issues
- Content marketing
- Off-page SEO
Research product pages
Now, research is the first step to do anything. In the case of online shops, it helps firms to create products that are highly relevant to customers and with the best price.
The ability to give additional advantages and incentives to customers, such as freeship, extra gifts, or other sorts of customer perks, is made possible by identifying the key demographics that are purchasing these products and services.
And when your company knows what to offer, remember to include a simple SEO keyword on the product name and the image name. You can attach a short video describing your products as well.
If on-site SEO is done properly, Google will crawl your site better and you have more visibility.
So make sure your primary keywords are in the right places, such as product headline, description, meta description,… Then add latent semantic index (LSI) keywords, or related keywords, throughout the site to make it easier for Google to know what your site is about.
On-page SEO begins with the content of your homepage. It is where businesses tend to concentrate their optimization efforts on the most.
The content on your homepage should educate visitors about your products without overwhelming them, or Google, for that matter.
A practical approach is progressive disclosure UX design, meaning the information is revealed progressively, instead of all at once. This gives users a greater sense of control and they may retain more information.
For example, you can start with the best sellers and unique selling propositions (USP), then link to other pages for more details.
Simplify site architecture
The rule of thumb for site architecture is to ensure people can reach everything within three clicks. From the homepage, they should only have to make a maximum of three clicks to get to any product on your website.
A more complex process will tire them out, and they are likely to leave. Or even if they come back, it is rather difficult to recall how to get to that certain page.
While you’re at it, remember to create a clear navigation hierarchy and interlinking. In particular, you want a clear hierarchy of navigation, starting with your homepage and going through product categories and goods. In addition, a simple interlinking structure will be easier for search engine bots to recognize.
Don’t forget responsive design
Nowadays, a large number of consumers shop via their smartphones. Surely you can imagine how annoying it would be when you click on a website only to see the layout in the desktop screen size and you have to scroll horizontally to see every section.
Additionally, mobile friendliness is considered a ranking indication in Google’s mobile-first index.
Both reasons emphasize the importance of responsive design for your e-commerce website. Not only will it enhance the user experience but your website’s SERP ranking will also be improved.
Repair technical issues
As long as your business exists on the internet dimension, technical failures will be a problem that you need to address at some point.
Site load speed, hyperlinks, navigation, media, title, meta description, and so on are some elements that you would want to make sure are in proper working condition before welcoming your visitors to your site. Performing regular maintenance thus seems to be a very good idea!
Content marketing is a simple method to target a large number of keywords while also building backlinks to your store.
And good content is important for a plethora of reasons. Not only can content marketing improve traffic, and hence revenue, but it also earns you greater brand equity as well as additional opportunities for interlinking.
The best part for visitors is it saves them the time and effort of looking for information elsewhere.
Simply put, this is all SEO efforts that are done in places that are not your site. It involves producing SEO-friendly content, submitting it to article directories, and including links to your website within the content.
You may either use social media to promote your business or ask for links from other more reputative domains. Both of these alternatives will boost traffic to your online store.
To wrap it up..
Of course there are multiple elements that factor an online shop’s success, but SEO can be of great help. Follow these tips and you are one step closer to higher conversion rates!
Thanks for reading!
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