Should I hire an SEO company? What you need to look out for

Are you considering what you should do to boost the company’s revenue? If that’s the case, you’re not alone. One concern your company could have is Should I hire an SEO company or not.  

These are the kind of details you need when considering SEO or looking for SEO services. Working with a top search engine optimization firm will help your company expand and generate more sales.

What is Search Engine Optimization (SEO) 

Should I hire an SEO company? What to look for from the best SEO company?

Search engine optimization is the method of increasing the number of visits to a website by ensuring that the site appears high on a search engine’s list of results. 

SEO is about people just as much as it is about search engines. It’s all about figuring out what people are looking for on the internet, what responses they’re looking for, what words they’re using, and what kind of content they want to consume. 

Knowing the answers to these questions will help you interact with people who are looking for solutions to the problems you solve.

Should I hire an SEO company? How does it work?

If you hire a high-quality SEO agency, you can expect your company to appear in more internet searches, which would result in a rise in inbound traffic and lead operation.

Making specific improvements to the website’s design and content to make it more appealing to a search engine is what SEO is all about. 

Content described as something that focuses “on your visitors’ interest; answers the question that what’s in it for them and how to better their businesses.

You do this in the hopes of seeing your website appear as the first result on the search engine results list.

While search engine optimization can become complicated due to the numerous factors that influence your rating, the basic method is not as difficult to grasp.

Search engines aim to provide the best possible service to their users.

Search engines scan or crawl various websites to gain a deeper understanding of the content. This method allows them to provide more relevant results to people looking for particular topics or keywords.

Here are 5 reasons why you should implement an SEO strategy 

An effective SEO strategy will help you improve your PPC (pay-per-click) quality score

We’re both aware of the importance of Quality Score in PPC campaigns. But did you know that your website’s Quality Score and content go hand in hand? 

Creating pages on your website for your goods and services, also using vital keywords in your site, are all part of a successful SEO strategy. 

You can boost your Quality Score by aligning your text ad messages with the content on your website or driving PPC traffic to a related landing page.

SEO expands the market

Did you know that over 70% of searches result in a click on one of the first search engine results page’s (SERP) results? You might be losing out on this traffic to your website if you don’t invest in an SEO strategy.

SEO help your other marketing efforts perform better

You will improve the efficacy of your marketing activities such as PPC and retargeting by increasing your market share in SERPs with SEO. Combining SEO and search ads, for example, will boost traffic by 50%. 

When SEO and retargeting are combined, brand recognition increased. You can also use SEO insights to fine-tune your PPC campaigns – if you have keywords that are doing well in organic search, you can apply them to your PPC campaigns to see if efficiency improves.

SEO will help you convert more offline

Did you know that local businesses trying to visit a store that day account for 50% of all smartphone searches? 

If you follow a good local SEO strategy, as clear listings and business details around the site, including your business name, hours of service, address, and phone number – all a searcher needs to visit your location and become a customer.

SEO assist you in standing out among your rivals

There are up to six paying slots, three map listings, and ten organic listings on the first page of a SERP. 

You will increase the probability of a site visit by aligning your keyword strategy to appear in a paid listing, a map listing, and an organic listing, thus decreasing the likelihood of a searcher clicking to visit your competitors.

Any online marketing plan must include a strong SEO strategy. For more information on SEO, visit our website.

What’s an SEO company?

An SEO Agency is well-equipped to help your website rank on the first page of search results by focusing on the factors mentioned above that affect SEO rankings. Should I hire an SEO company?

TECH-ONE – A top digital marketing agency in Vietnam provides these services. We help companies grow through SEO, website design, content creation and google ad campaigns. Head over to https://tech-one.io/ to learn more about us. 

To help you achieve your business goals, we use a variety of techniques, including auditing your platform, creating a custom SEO plan, and implementing the tactics outlined.

Why should I hire an SEO company? Should I hire an SEO company?

Pros of doing SEO by yourself

Small business owners with the time, resources, and commitment to invest in do-it-yourself SEO will achieve a lot of success. Beyond scoring well in search engines, do-it-yourself SEO provides small business owners with an in-depth knowledge of the intricacies of their website.

Save resources by not hiring third-party SEO professionals: One of the most compelling arguments for most small business owners to tackle do-it-yourself SEO is the ability to save money by using tried-and-true SEO strategies.

When it comes to do-it-yourself SEO, knowing how your customers browse, purchase, and the purchase will put you light years ahead of any SEO specialist or organization.

Understanding the sources of traffic and the search terms your clients use to find your website can also help you as a company owner engage more easily with both new and current customers.

One of the most significant advantages of practising SEO on your own is that you learn SEO and do not have to rely on outside outlets to rate the website well in search engines or maintain rankings.

Furthermore, do-it-yourself SEO gives you a better understanding of how your website works and behaves like a 24-hour salesperson.

You’ll be more in touch with your website’s inner workings and able to feel and note the difference in improvements, whether constructive or negative.

The Drawbacks in Do-It-Yourself SEO

Should I hire an SEO company? Other do-it-yourself SEO attempts fail as a result of small business owners unknowingly implementing poor or misleading SEO policies and techniques, only to see their websites severely penalized or de-indexed in search engines entirely.

In any case, before you get distracted by the pros of do-it-yourself SEO, make sure you do your due diligence in thoroughly considering the cons of do-it-yourself SEO.

If you don’t, you’ll cost dearly in search engines, you’ll have to pay SEO experts a lot of money to clean up the SEO mess.

Cost in terms of time, resources, and effort versus outsourcing: Just as you can have success doing SEO yourself rather than outsourcing, saving time, money, and effort, you can also cost yourself, your company, and your website in terms of time, money, and effort.

Injure or damage your website as a result of inexperience with SEO

A significant amount of forays into do-it-yourself SEO by small business owners result in their website being hurt or damaged negatively.

Most of this damage caused because of the small business owner’s inexperience in understanding the intricacies of SEO, most importantly learning the difference between white-hat SEO and black-hat SEO.

And as small business owners realize the distinction between ethical and unethical SEO activities, they also appoint novice employees to manage their SEO efforts.

SEO technique or tactic was executed poorly and wreaked havoc on a website, resulting in heavy fines and weakened domain authority and rankings.

It is better to pay experts rather than rely on your inexperience or the inexperienced and naive workers.

Most do-it-yourself SEO nightmares begin with a small business owner scouring the internet and, unwittingly or unknowingly, landing on a black-hat blog forum.

In most instances, the small business owner accepted the first source they came across as SEO Gospel, applying and conducting the misleading tactics without second thought or context.

In general, those who engage in white-hat SEO but struggle to keep up with the SEO industry face the same fate.

However, due to their laziness and carelessness in keeping up with the ever-changing SEO awareness, these once active customers became victims by executing obsolete SEO techniques and tactics.

Should I hire an SEO company? 

Should I hire an SEO company? The list of conditions for running a company is lengthy for online companies and eCommerce sites. 

Marketing in and of itself contains a plethora of marketing styles, tactics, and sub-categories, each of which offers a diverse set of considerations.

Most people are aware of search engine optimization (or SEO), but they do not realize how critical it can be for long-term performance.

TECH-ONE  optimize your site for search engines, especially Google, to improve its chances of ranking on the first page of SERPs for keywords and phrases relevant to your company. 

Why do you employ an SEO firm? What is the significance of SEO for your company’s website?

With too many other budgeting issues for online companies to consider, balancing activities across various platforms, in particular for online companies, involves determining which ones have the most benefits and choosing how to build on them – for everything from social media to paid ads to email outreach and more. 

When you remember the time and resources involved, the fact that the design of search engines sometimes makes it sound like a guessing game, the advantages of recruiting an SEO company can not be as obvious.

Since search engines like Google and Bing often change their search algorithms, many businesses are irritated by apparently random changes in traffic and keyword rankings. 

SEO can sound like it’s not worth it for websites that don’t know what they’re doing or for companies that aren’t sure that they may be doing something wrong.

So, here are some of the reasons why you should employ an SEO agency.

The figures speak for themselves

Internet web traffic estimates for a sizable portion of all web traffic. Search engine traffic (also known as “organic” traffic) accounts for 51% of all website traffic. 

Google alone receives 5.6 billion requests every day, make the search funnel on how people get to what they need – which accounts for more than 40% of sales. 

People searches on Google, Bing, Facebook, Amazon, Baidu, and other search engines all the time. These tools embedded in web browsing habits that they easily reflect the world’s largest marketing platform, as well as the kind with the highest ROI.

In reality, organic traffic is so critical that 44 percent of businesses now use SEO in their marketing strategies. They also discover that, of all digital marketing strategies, SEO has the highest return on investment. 

According to a Search Engine Journal survey, this figure may be much higher, with almost 49 percent of respondents saying that SEO provided them with the highest total ROI – more than email marketing, paid to advertise, or social media. 

The first organic Google search results receive up to 32.5 percent of the average traffic share. Page one rankings and spot one positions are highly attractive for any company.

Similarly, page one findings will say up to 91 percent of overall average traffic share! Searchers seldom go beyond the first page of findings to discover what they are looking for, which means that companies on pages 2 and above could be losing out.

One of the advantages of recruiting an SEO firm is that you will have a competent staff oversee this whole platform for you. Since search optimization can be time-consuming and labour-intensive, many businesses tend to outsource it to a team or an organization that can devote 100% of its time and resources to it.

Better expertise with pro strategies is provided by SEO companies

Should I hire an SEO company? A company that specialize in search analytics would be more knowledgeable than you. An SEO company can use the right equipment, services, and tactics to keep up with the ever-changing SEO environment. 

You would be free to concentrate on other aspects of your business if you outsource your efforts.

SEO is also a rapidly changing market. SEO as Google and Bing are continually releasing new features, which make it difficult for companies to keep up.

Google made six massive revisions to their search engine in 2019 alone, and those were just the large ones; they usually make minor changes to their algorithm hundreds of times every month.

An SEO agency will keep up with algorithm changes and their effect on search results by monitoring Google news sources and SEO news forums. Many organisations can monitor their clients’ web health to see if they’ve been affected by an algorithm redesign and provide guidance about how to fix their site if necessary.

The benefits of employing an SEO firm is the ability to expertly refine on-page elements such as page meta-titles, meta-descriptions, internal site links, and keyword density using time-tested techniques. 

When performed correctly, these findings will help slowly but steadily improve organic efficiency – and they often require keyword analysis and content editing, which can be time-consuming and resource-consuming for most company owners.

Rather than attempting to refine SEO on their own (and potentially making it worse), many people choose to outsource the job. However, if handled correctly, the company can use the campaign’s results data to fine-tune and modify it.

Increase your sales (not just traffic)

Should I hire an SEO company? SEO agencies and digital media firms will concentrate on getting in the right kind of traffic by doing keyword analysis that relies on business vocabulary and searcher behaviour.

Find and target intent-driven keywords means attracting traffic from customers who know just what they want and are prepared to buy. 

Another reason why SEO is critical for companies who wish to leverage their current results is that professional SEO can assist the brand by focusing on keywords that generate revenue and ignoring keywords that do not.

Intent funnel for google keyword quest

Should I hire an SEO company? The advantages of recruiting an SEO firm are obvious for eCommerce platforms, business-to-business businesses, service-based organisations, among others. 

Consumers currently conduct 70% of their research online before engaging in some sales discussion.

Website metrics and performance data evaluated to identify parts of the platform that provide the best opportunity for long-term growth. It also assists them in locating intent-driven keywords that provide you with the best value. 

SEO professionals will go URL-by-URL and concentrate on web search traffic from users who are most likely to convert.

Obtain data to help you fine-tune your business

Should I hire an SEO company? Most companies now depend on statistical data to better understand their clients and grow their business. 

Many businesses already use data analytics software like Google Analytics to monitor web visitors and key performance indicators (KPIs).

They can’t fully extract information from the data until they have a clear understanding of SEO strategy.

Should I hire an SEO company? What to look for in an SEO company?

Should I hire an SEO company? So, you’ve decided that your company needs to hire some SEO support from the outside. Now you’re stuck with one pressing question: How do I locate the best SEO firm?

Should I hire an SEO company? One of the Best SEO company in Vietnam

Should I hire an SEO company? What to look for from the best SEO company?

It is where the bulk of the conflict takes place. How do you know which option is best for your company? 

Is it going to be a tool or a group of resources that team members will use internally? Is it going to be a big platform with a lot of features? 

Will you import data into a business intelligence tool or another platform? Do you need the services of an organization, a contractor, or a new hire? 

The best SEO firm for you may be your own! You may incorporate the search data through your marketing network using your team and existing resources.

So, how do you know what would be the most beneficial to you?

When determining how to organize the search team and toolset, keep the following points in mind.

Here at Tech-One, we have staff who are product experts in SEO, PPC, social media, design, website creation. Also, we have full support staff available to respond to on-demand requests.

I want help to supercharge my conversion rates

Pop in your details and we’ll get back to you asap to schedule a call.

Tech-One has helped us grow our business by optimizing our website and greatly increasing organic traffic. We’ve increased conversion rates by 225% and seen a significant reduction in cost per lead. We are super excited with the results!

Shamita Jayakumar

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